Decathlon online revenue rises despite Covid-19 losses

One of the world’s leading sporting retailers is increasing revenue and customer loyalty by personalising digital experiences with speed, and at scale.
Sport and Leisure
// Decathlon business affected by Covid-19 during 2020
// Revenue in the UK during the year dropped 4.5% to £225.7m
// Turnover growth overall decreased to 4.5%

Decathlon has revealed that its business has been heavily impacted by the Covid-19 pandemic.

Revenue in the UK during the year dropped 4.5% to £225.7 million, according to files for its UK accounts for 2020.

The business reached revenues of €11.4 billion globally.


READ MORE: Decathlon fined £1.2m over incorrect warning labels


Despite its losses, online revenue rose 122.4% in the UK compared to 2019.

This illustrated the different trends in consumer behaviours during the height of the pandemic.

Turnover growth overall decreased to 4.5%, compared to a 10.3% rise in 2019 as stores were forced to close during government mandated lockdowns.

Despite opening a new store, the business reduced its staff count by 77 employees and closed two locations.

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Decathlon online revenue rises despite Covid-19 losses

One of the world’s leading sporting retailers is increasing revenue and customer loyalty by personalising digital experiences with speed, and at scale.

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// Decathlon business affected by Covid-19 during 2020
// Revenue in the UK during the year dropped 4.5% to £225.7m
// Turnover growth overall decreased to 4.5%

Decathlon has revealed that its business has been heavily impacted by the Covid-19 pandemic.

Revenue in the UK during the year dropped 4.5% to £225.7 million, according to files for its UK accounts for 2020.

The business reached revenues of €11.4 billion globally.


READ MORE: Decathlon fined £1.2m over incorrect warning labels


Despite its losses, online revenue rose 122.4% in the UK compared to 2019.

This illustrated the different trends in consumer behaviours during the height of the pandemic.

Turnover growth overall decreased to 4.5%, compared to a 10.3% rise in 2019 as stores were forced to close during government mandated lockdowns.

Despite opening a new store, the business reduced its staff count by 77 employees and closed two locations.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Sport and Leisure

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
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