// In a partnership with Children Worldwide Fashion Michael Kors has announced plans to launch a kidswear range
// The collection will launch in Spring 2022, with the first offerings for girls aged 4-14
Michael Kors is set to enter the luxury childrenswear market with its debut children’s apparel and accessories range for both girls and boys, launching in partnership with Children Worldwide Fashion (CWF).
The first collection for girls is set to debut in spring 2022, with items for ages four to 14.
The first drop includes pieces that draw inspiration from the label’s women’s assortment, featuring a range of branded activewear, jersey dresses, fleece skirts, swimwear, backpacks and crossbody bags.
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The line will expand later in the year to include a baby line.
Michael Kors chief executive Josh Schulman said in a statement: “We are thrilled to be entering the children’s wear market with CWF, whose expertise in translating luxury fashion brands into children’s clothes and accessories is unparalleled.
“The sportswear inspiration at the heart of Michael Kors lends itself perfectly to the children’s market and we look forward to building upon this enormous opportunity with CWF.”
French company CWF is a major player in luxury childrenswear, representing the likes of Givenchy, Chloé, Kenzo and Karl Lagerfeld for children’s read to wear collections.
The retailer described the new line as “cool, stylish, comfortable” aimed at providing children with the confidence for self-expression.
The clothing range will be sold globally through Michael Kors online, wholesale channels, Zalando, Ounass and Salam stores, as well as through CWF distribution points.