// The Co-op has launched a new incubator programme for suppliers designed to help the retailer to seek out & support small businesses
// The first phase of the scheme has seen nine small businesses partner with the Co-op
Co-op has launched its new incubator programme, known as ‘The apiary’, designed to search for, support and mentor smaller, innovative and exciting enterprises.
The first phase of the scheme has seen nine small businesses partner with the Co-op with each at a different stage in their development.
The programme will offer a range of support methods including mentoring, advice on the product journey, industry and consumer insights, workshops, technical hints and tips, and access to the convenience retailer’s buying teams.
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Sitting alongside the Co-op’s successful local sourcing programme, The apiary aims to bring a purpose-led initiative that will focus on building deep-rooted and long-lasting relationships with potential new suppliers while driving innovation, range diversity and agility with values-led small-scale businesses.
The first businesses to partner with Co-op include The Urban Rajah, Caliendo’s Gelato, Mon Dessert, Superfoodio, Dapur Mariae, The Wonky Food Company The Woolf’s Kitchen Nemi Teas and Spare Snacks
Co-op chief commercial officer Matt Hood explained: “Co-op is committed to creating value in our communities, and we know from feedback that innovation, provenance and, supporting local businesses is important to our members and customers. We are delighted to partner with this first group of businesses to join our incubator scheme – they are all exciting and innovative organisations with a real point of difference and something unique to excite shoppers.
“Our ‘apiary’ programme is designed to help anticipate and, respond with speed and agility, to changing consumer needs in our communities. Working together we can provide insight, guidance, technical knowledge and support to help their business develop and grow.”
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