Points don’t always make prizes: How supermarket loyalty schemes have changed

Supermarket customers
Grocery
// When inflation figures were revealed, online searches for ‘loyalty cards’ and ‘best savings’ grew rapidly

Loyalty schemes have been making headlines over recent weeks, with a number of supermarkets updating their existing programmes, adding some benefits and reducing others as they look to draw customers back in-store.

As inflation begins to bite, targeted savings and personalised offers are in; free newspapers and traditional point collecting are on their way out.

Read the full story here. 

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Grocery

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Points don’t always make prizes: How supermarket loyalty schemes have changed

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// When inflation figures were revealed, online searches for ‘loyalty cards’ and ‘best savings’ grew rapidly

Loyalty schemes have been making headlines over recent weeks, with a number of supermarkets updating their existing programmes, adding some benefits and reducing others as they look to draw customers back in-store.

As inflation begins to bite, targeted savings and personalised offers are in; free newspapers and traditional point collecting are on their way out.

Read the full story here. 

Click here to sign up to Retail Gazette‘s free daily email newsletter

Grocery

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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