Why Bother? How a next-day grocery delivery service plans to disrupt the market

Bother CEO
Morton insisted that Bother’s customer base isn’t impacted by rapid grocers
// Morton insisted that Bother’s customer base isn’t impacted by rapid grocers

“We don’t want people to stop going to the shops. In fact, it’s quite the opposite. We want people to continue going to their local stores.”

It’s a surprising opener from Bother’s chief executive Douglas Morton, but in a world where speedy delivery is king, it takes a certain amount of confidence to launch a delivery service which takes at least 24 hours to reach the doorstep.

Read the full story here. 

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