Jiffy switches to software: a strategic pivot or a desperate move?

Jiffy Grocery courier

It is no secret that the ultra-fast grocery delivery space is fiercely competitive and oversaturated, with several major players vying for investment and market share.

In a surprising move, Jiffy announced earlier this week that it will no longer be providing its rapid grocery delivery service, as it makes a “major strategic pivot” to become a dedicated software company.


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