Opinion: Why the current Q-commerce model isn’t sustainable

Accenture’s Matt Jeffers asks if q-commerce can sustain its unprecedented lockdown growth and whether the current model is sustainable.
// Accenture’s Matt Jeffers asks how Q-commerce firms can sustain their lockdown growth

The quick commerce market – or q-commerce for short – has boomed during the pandemic, with names like Gorillas, Getir and Zapp transforming consumer habits to the extent that they now expect this type of hyper convenience at their fingertips.

However, with the last remaining Covid restrictions now lifted and many of us returning to our normal habits, Accenture’s Matt Jeffers asks how can these firms sustain this unprecedented lockdown growth? And can the current model reach the scale it requires to pull the revenue and cost levers?

Read the full story on Charged Retail

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