H&M Group rolls out tech-enabled shopping experiences in COS stores

COS stores
H&M Group is launching a new in-store technology-based shopping experience, as part of its wider aim to build “more relevant and meaningful relationships with consumers.”
// H&M Group is launching a new in-store technology-based shopping experience, as part of its wider aim to build “more relevant and meaningful relationships with consumers.”
//  The group is rolling out a pilot in COS stores across the US, following an initial trial in its Beverly Hills, California store.

The initiative includes a smart mirror that allows customers to request items without having to leave the fitting room.

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