In pictures: Amazon Style – the physical clothing store with tech-enabled fitting rooms

Amazon has opened its debut Amazon Style store – the first physical clothing store with tech-enabled fitting rooms, offering shoppers a fully personalised shopping experience as it focuses on modern technology and brand recognition.
Amazon has opened its debut Amazon Style store – the first physical clothing store with tech-enabled fitting rooms, offering shoppers a fully personalised shopping experience as it focuses on modern technology and brand recognition.
// Amazon has opened its debut Amazon Style store – the first physical clothing store with tech-enabled fitting rooms, offering shoppers a fully personalised shopping experience as it focuses on modern technology and brand recognition.
//  The store, which is based in Los Angeles, allows customers to use an app to scan their chosen items.

Amazon Style will specialise in high-end products from Lacoste, Levi’s, Tommy Hilfiger and Steve Madden, among others.

Read the full story on Charged Retail 

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