Amazon has introduced a new product review feature that uses generative artificial intelligence (GenAI) to provide a snapshot of what customers tend to think of items without having to scroll through a host of individual reviews.
The feature is now available to some shoppers in the US across a selection of products.
Amazon director of community shopping Vaughn Schermerhorn said the online giant may make it available to additional customers and categories in the coming months based on customer feedback.
The move comes weeks after boss Andy Jassy said the business is investing heavily in generative AI as it looks to maintain its strong sales.
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“We want to make it even easier for customers to understand the common themes across reviews, and with the recent advancements in generative AI, we believe we have the technical means to address this long-standing customer need,” Schermerhorn said.
Earlier this month Amazon unveiled better than expected sales in the latest quarter as Prime members flocked to its website to snap up bargains.
The boost to revenue, along with cost-cutting that included large-scale layoffs earlier this year, also boosted Amazon’s profit margins and contributed to after-tax earnings that were nearly double expectations.
The tech giant said its Prime Day sales event over July 11-12 was its largest ever.
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