Sales during day two of the Amazon Prime Day event saw total UK online spend surpass £570m, according to Adobe Analytics.
The sales represent a 3.4% increase compared to revenue on the same day of the event last year, when the retail giant raked in £550m.
The figures made yesterday the second biggest day for UK online spending to date during 2023, with the first biggest day being day one of the Prime Day event.
During both days, total UK online spend for the ecommerce company reached £1.2bn – a 2.4% rise compared to the total sales from last year’s event.
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Meanwhile, total spend on Amazon using buy now pay later during day two of Prime Day increased by 19.6% year on year.
However, the use of click and collect during the two day event was only used for 4% of orders, compared to it being used for 7% of orders in June.
Adobe Digital Insights Lead Analyst Vivek Pandya said: “Amazon Prime Day event has proven to be the biggest online shopping event for the UK market with a total spend of £1.2 billion online over the two-day sales period, up from £1.1billion last year”.
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