The trend is clear: online is set to become the leading channel for luxury purchases by 2025.
Online shopping for luxury goods increased in value by 50% and nearly doubled its share of the market in 2020, from €33 billion (12%) in 2019 to €49 billion (23%). Generations Y and Z are the major drivers of growth, set to make up 70% of the market by as early as 2025.
Luxury brands need to plan ahead for the coming domination of these two generations. Get ahead of your competition today and download Lengow’s free luxury sector guide, deep-diving into:
➡️ The state of play of the luxury market in 2022
➡️ Consumer behaviour driving towards online shopping
➡️ Insights into major luxury trends
