Iceland shoppers furious after discovering 1p sale is online only

Outraged Iceland customers have threatened to boycott the frozen food retailer following its boss reportedly supporting the deportation of asylum seekers to Rwanda.
// Iceland customers say they feel “conned” by the retailer’s latest offer to sell 400 products for just 1p after realising it was online only
// However in order to get free deliveries, shoppers must spend £40

Iceland shoppers have been left angry after heading to stores for its 1p sale, after discovering the sale was only available online.

Last week, the supermarket announced the measure to help families deal with the current cost of living crisis thanks to surging inflation, which includes slashing its prices of essential items to just 1p each.

The ‘3 for 3p’ sale which includes items like semi-skimmed milk, bread, butter, ice cream and fizzy drinks is only available for one week online and to get free deliveries, customers must spend £40, which customers say is “unfair” on those who can’t afford it.


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One woman said: “Sorry this is all wrong not everyone shops on line so unfair.”

One user said: “Again it is all about shopping online not everyone can do this or see on what about the people who go into the store and shop they should be treated the same.”

Another added that the scheme is “not helping the OAPs who can’t do online shopping.”

Iceland managing director Richard Walker added: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.

“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”

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