// Iceland and The Food Warehouse introduce new 10% discount for over 60s
// The customers don’t need a minimum spend and must be over 60
Iceland and The Food Warehouse have launched a new discount exclusively for over 60s that means they will receive 10% off their shopping.
The customers don’t need a minimum spend and must be over 60 to qualify and it is only in place on Tuesdays.
Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age.
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The retailer said it decided to launch the offer after Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
It will be the first supermarket to launch a discount for the over 60s.
“We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic,” Iceland managing director, Richard Walker said.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
The supermarket says it is “doing what we can to keep costs down” on products as people across the country struggle with soaring prices.
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