Opinion: Nike’s conversion to DTC will be a ‘battle’ without retailers

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Nike will struggle to engage its customers on its mission to switch towards a more direct-to-consumer model without any retailers.


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Opinion: Nike’s conversion to DTC will be a ‘battle’ without retailers

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Nike will struggle to engage its customers on its mission to switch towards a more direct-to-consumer model without any retailers.


READ THE FULL STORY HERE 

Click here to sign up to Retail Gazette‘s free daily email newsletter

AllDepartment StoresFashionGeneral RetailTechnology

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