// H&M is putting new concepts and store services around sustainability and customer experience at the heart of its new Lakeside store
// The store will house a lower volume of products which will be displayed in a more curated way
H&M will be placing customer experience and sustainability at the heart of its new Lakeside store which is set to open on 29 September.
H&M Lakeside will “offer a world leading interior look and feel for the brand” and “will be a country leading store for the brand” said H&M UK & Ireland country manager Henrik Nordvall.
“The store will create a welcoming, modern and meaningful shopping experience where style, creativity and culture are celebrated.”
The fashion retailer’s store will house a lower volume of products which will be displayed in a curated and way and those who visit will notice a warmer and more welcoming store enviroment.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
H&M said that “with sustainability at the heart of its business model,” it continues to lead the “transition to circular, climate positive fashion.”
The Lakeside store will offer H&M’s Garment Collection and Recycling service, which allows customers to donate any unwanted clothes and textiles, by any brand, while shopping in-store, ensuring no items end up in landfills.
In a bid to encourage customers to use their Garment Collection programme, H&M offers conscious points in addition to a digital voucher.
Nordvall said: “We can’t wait to re-open our Lakeside store this month. It is always our aim to offer our customers a modern and meaningful shopping experience and by introducing H&M Home, along with our Ladies, Mens, Divided, Kids and Accessories ranges, we are confident that our new Lakeside store will offer exactly this.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
