// Lululemon is launching a new hybrid fitness platform next week alongside a new membership programme
// Lululemon studio gives members access to its fitness content, community and product – at home, in person and on the go
Lululemon has unveiled Luluemon Studio, a new hybrid platform dedicated to providing members with thousands of online and in-person fitness classes.
Launching on October 5, the fitness retailer‘s new platform will be accessible through an app, in-person experiences and via its Studio Mirror product.
The platform builds upon more than 10,000 on-demand and live-streamed classes that have already been available with a Mirror subscription and members of Lululemon Studio will now have access to content from a range of partnered fitness studios that will offer live-streamed weekly classes and discounted in-person classes at their own locations.
Alongside the platform’s release, Lululemon will also be launching a membership programme which will unlock shopping perks, community experiences and free select Lululemon Studio classes.
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Members also get early access to product drops, receipt-free returns in store, and more.
Lululemon chief brand officer Nikki Neuburger said: “Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,”
“lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both.”
Lululemon Digital Fitness chief executive Michael Aragon said: “We see Lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”
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