Ever wonder what factors lead online shoppers to abandon their carts?
We have, too. So we asked more than 5,000 global consumers about it as part of a larger survey we recently conducted with Dynata across the US, UK, Australia, France and Germany.
Not surprisingly, out-of-stock products frequently led consumers to abandon their purchases (more than 50% of consumers in all five countries indicated this had happened to them, 58% in the UK) — but intriguingly, “not enough or unclear information” was also a decisive factor for 44% of consumers in Germany who abandoned their carts. In the UK, bad reviews led 47% of shoppers to drop their purchases in the last 12 months, and nearly a quarter (24%) of shoppers indicated they had left due to “too few customer reviews.”
Interested in learning more? Join EMEA Marketing Director Isabel Holdaway, Product Marketing Manager Bradley Hearn and Product Marketing Manager Valentin Bayard for Navigating Online Consumer Behaviour: 2022 E-Commerce Shopping Trends. In this on-demand webinar, they share an extended analysis of the results of our global consumer survey. You’ll learn more about how consumers:
- Discover products that lead to a purchase
- Research products prior to purchasing
- Plan to spend during the upcoming festive season
- Respond to online advertisements and retail media
Don’t miss this valuable opportunity to gain insights into current consumer perspectives.
