// H&M returns to China’s Tmall after being banned last year
// The retailer was banned after concerns were raised regarding Xinjiang cotton and the forced labour of the Uyghur community
H&M has said it remains cautiously optimistic about its return to China’s ecommerce platform Tmall, a year after it had been removed following a boycott.
The fashion retailer was banned from Tmall after concerns were raised regarding Xinjiang cotton and the forced labour of the Uyghur community, but returned in August.
The extend of labour camps first came to global attention in a 2020 report by the Australian Strategic Policy Institute (ASPI).
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The ban had an impact on H&M’s revenue as China’s ecommerce was a profit driver for the Swedish retail giant.
However, H&M CEO Helena Helmersson has said the retailer remains cautiously optimistic and positive since its return.
H&M is yet to return to JD.com, China’s other major ecommerce player, where it was also removed from selling its collections.
