// Selfridges expands rental offering with new kidswear rental collection
// The offer is powered by rental platform Hurr
Selfridges has extended its rental service with the new launch its first kidswear rental collection.
The curated edit spans occasion-wear, outerwear, streetwear and accessories.
Brands in the collection include the likes of Off-White and Kenzo, while sizes will range from six months to 16 years.
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The offer, which is powered by rental platform Hurr, will further expand to include skiwear for kids later this year.
The retailer said that bringing the category to kidswear means it will provide a more planet-friendly option for children that are likely to regularly grow out of skiwear year after year.
The new addition builds on Selfridges’ expanding ‘Reselfridges’ initiative, which houses the retailer’s circular business models.
It comes as Selfridges reports an increase in full-year sales of 28% to £653.4 million, up from £508.5 million the year before.
