// H&M puts store sustainability, experiential services and customer experience at the heart of its revamped Angel Central store
// The Islington store houses clothing as well as H&M Home, plus click & collect lockers and self-service checkouts
H&M has reopened a key new store in London’s Angel Central shopping destination with what it says is a “world-leading interior look and feel for the brand”.
As well as its range of clothing, the new store also includes H&M Home, new click & collect lockers and self-service checkouts.
H&M Angel Central “will create a welcoming, modern and meaningful shopping experience where style, creativity and culture are celebrated,” said H&M UK & IE expansion manager, Christopher Clare.
“Through introducing new services, like click and collect lockers and self-service checkouts, we hope to create a seamless customer experience within our Angel Central store.”
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Founded in Sweden in 1947, the fashion retailer opened its first UK store in 1976. Over forty years later, H&M’s UK and Ireland portfolio has grown to include more than 200 stores.
But the business has made an effort to make this store different and said “customers visiting the new Angel Central store will notice a warmer, more welcoming interior and relaxed environment, and a lower volume of products which will be displayed in a curated and inspirational way”.
Christopher Clare: “We are beyond excited to bring our much-loved H&M HOME concept to our Angel Central store and customers. We always listen to our customers when designing new stores and considering concepts and services. So, not only will customers be able to enjoy new curated collections and spaces where style, creativity and culture are celebrated, but they can access new services which put our customer shopping experience first. We cannot wait to welcome our Angel Central customers to the store!”
CBRE Investment Management Asset Manager Ciara Daffy : “H&M has been an important retail anchor at Angel Central for many years and has built a solid foundation within the community of Islington. The brand’s refurbishment elevates the store with a refreshed interior and enhanced customer experience, and its emphasis and focus on sustainability very much mirrors the ethos of Angel Central. We’re confident that this brand will continue to thrive and prosper within our revitalised scheme.”
Sustainable values are a central point of the new Islington store, which offers a Garment Collection and Recycling service.
Launched in 2013, this scheme allows customers to donate any unwanted clothes and textiles, by any retailer, while shopping in-store. All donated items are recycled with 0% going to landfills, with hopes to combat the climate crisis and lead towards complete circularity.
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