// Morrisons brings back Farmer Christmas for the second year running to showcase farmers’ hard work during the festive season
// The 60-second TV ad will be released on 7 November
Morrisons is bringing back Farmer Christmas for the second year running as part of its latest Christmas campaign.
The grocer said this year’s campaign will feature a 60-second TV ad highlighting the work British farmers do to “help make Christmas special”.
The ad, which is set to be released on 7 November, follows Farmer Christmas, who will speak for the first time as he travels across fields on a tractor to a festive workshop.
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It then features Morrisons elves at work preparing festive dishes as a Morrisons baker creates puff pastry mince pies in “magic ovens”.
Viewers then follow Farmer Christmas as he travels on his tractor to deliver a festive feast to a family, before inviting himself to sit down and join them.
The ad finishes with Farmer Christmas explaining that Morrisons is the “only supermarket to be officially approved by me” because of its commitment to British farming, its food makers and its Christmas products.
The ‘Officially Approved By Farmer Christmas’ stamp will be seen throughout the festive campaign in store and across paid media.
Morrisons said some Christmas products have been on the shelves since mid-September to help customers spread the cost of this year’s festivities.
Other recent activities that have been introduced to help customers with the cost of living include cutting and then freezing the prices of 150 of the most popular products, the introduction of exclusive offers to My Morrisons members and the continuation of the Kids Eat Free All Day initiative in Morrisons cafés.
“We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal,” Morrisons chief customer and marketing officer, Rachel Eyre said.
“We’ve brought Farmer Christmas back this year to show them the food and great prices that, thanks to Morrisons foodmakers and farmers, will be available throughout the festive period, all stamped with his seal of approval.”
The ad was directed by Frank Todaro of Moxie Pictures and will launch on TV during Good Morning Britain on Monday 7 November, followed by network TV spots that include Coronation Street, Bake Off, I’m a Celebrity and Goggle Box. It will also be shown in cinemas throughout the festive period.
