// Next partners with Fanatics to launch officially-licensed sport merchandise
// Fanatics partners with more than 900 of the largest sporting organisations, teams and leagues in the world
Next has inked a partnership with digital sports platform Fanatics to broaden its range of officially-licensed sport merchandise.
The fashion retailer will start offering thousands of products from the top leagues across the world, including clubs from all major European football leagues, international football teams, Rugby, Formula 1, NFL, NBA and the MLB.
Next will fulfil to customers whilst utilising Fanatics’ expertise in licensed sports merchandise to increase its collection.
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Fanatics works with more than 900 of the largest sporting organisations, teams and leagues in the world including Manchester United, Chelsea, Paris Saint-Germain, The FA, England Rugby, UEFA, NFL, NBA and Formula 1.
The partnership with Next is the first of its kind for Fanatics to launch in Europe.
Next has been increasing its third-party products and recently inked a deal with kidswear brand Kidly.
