// Sainsbury’s is donating £3 million to fight food poverty this Christmas and is launching its Nourish the Nation programme with the aim of supporting communities now and in the future
// The money raised will help provide food and urgent support for those most affected by the rising cost of living
Sainsbury’s will be donating £3 million to those in need in response to the rising cost-of-living crisis.
With research from The Food Foundation revealing that 13.7 million people in the UK struggle to afford to eat; the money will be split evenly between supporting communities with access to food now and supporting projects that help prevent people and communities falling further into food poverty in the future.
In response to growing food poverty across the nation, the supermarket has also launched Nourish the Nation, a long-term programme, working with longstanding charity partner Comic Relief, that will fund initiatives designed to tackle food insecurity and ensure communities have access to balanced, nutritional, and sustainable food sources now and in the future.
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As part of the campaign, between 23 November and 24 December, Sainsbury’s is encouraging customers to donate if they can and has pledged to match donations up to £1.5 million, with this funding going to Comic Relief.
To support the Nourish the Nation programme, customers can make donations to Comic Relief in-store and online at Sainsbury’s, and in-store at Argos, or by donating Nectar points.
Sainsbury’s director of corporate responsibility and sustainability Ruth Cranston said: “With more challenging months ahead, support for those facing food poverty has never been more critical. We know how difficult the rising cost of living is for so many communities across the country which is why we’ve launched our new community programme Nourish the Nation, to help ensure that people have access to the food they need right now, whilst also helping to prevent those who are most at risk from facing food insecurity in the future.
“We are dedicated to supporting the communities we serve and through our large scale work with longstanding partners Comic Relief and FareShare, whilst supporting local projects with Feeding Britain and The Bread and Butter Thing, we hope we can go some way in providing relief to vulnerable communities up and down the country over the coming months and beyond.”
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