// Second episode from Retail Inside Out explores what separates the best from the rest in ecommerce
// Find out how Silentnight have implemented personalised experiences and thought leadership to add value for their customers
Customers are demanding more than just a place to purchase goods from their ecommerce experience. We want personalisation, we want to understand the benefits of the products we choose, the impact they will have on our lives and our homes. It’s no longer good enough to offer a simple portal to buying products, savvy ecommerce brands are going the extra mile by offering thought leadership, curated recommendations and adding value that goes beyond a one-time transaction.
In this episode of Retail Inside Out we speak to Tom Sloan, Head of Ecommerce and Digital at Silentnight, winner of this years Retail Gazette Awards Ecommerce Game Changer award to discover how they’ve revolutionised the shopping experience for their customers. From their sleepunique mattress algorithm to their plans to be the sleep experts that shoppers can rely on, we find out how they embarked on their current ecommerce journey and the learnings they’ve discovered along the way.
We’re also joined by Kath Brameld, Industry Solutions Adviser – Retail and Wholesale, Oracle NetSuite to hear how the landscape is changing for retailers in the ecommerce space, and where brands should spend their money to weather the storm in 2023.
MORE FROM RETAIL INSIDE OUT: Will flexible spaces offer direct-to-consumer brands a chance to revitalise the high street?
About Silentnight
Silentnight is the UK’s most trusted sleep brand, helping the nation sleep better for over 75 years. Their mattresses have won awards from trusted bodies such as Which? And Mother&Baby, and most recently won the 2022 Retail Gazette Awards Ecommerce Game Changer award.
About Oracle NetSuite
Oracle NetSuite is the number one cloud business ERP solution. It gives businesses the visibility and control to make the right decisions, now. NetSuite’s flexibility lets you do it all, quickly and easily. With every NetSuite upgrade, your configurations and customisation migrate seamlessly.
About Retail Inside Out
Retail Inside Out is a new podcast series from Retail Gazette. Each episode will focus on the topics, trends, news and personalities that are changing the face of retail. Subscribe on Apple, Spotify or your preferred podcast platform to hear every episode as soon as it goes live.
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