// Tesco has the most highly anticipated January sale in the UK this year, compared to any other retailer, new data shows
// “The fact that Tesco is currently the most popular January sale says a lot about the current economic climate” – Zendbox MD Gilson Pereira
New data has named Tesco as the retailer with the most highly anticipated January sale for 2023.Retail experts at Zendbox investigated the 46 brands with the highest search volume related to January sales.
The top ten brands, selected by the highest number of recent Google searches, were then analysed further to uncover the number of Brits searching for related January sales in the past month.
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The research uncovered that there was the highest number of Brits searching for “Tesco January sale” than any other British retailer, within the investigation.
Amazon came in second place alongside Sky, while DFS & Ikea came in 5th and Currys 6th.
Zendbox marketing director Gilson Pereira said: “Typically, sale periods such as the January sales are an opportunity for Brits to bag the biggest bargain. Therefore, the most popular products are usually high-ticket items such as laptops or TVs, as the most money can be saved.”“However, the fact that Tesco is currently the most popular January sale says a lot about the current economic climate. The Tesco sale tends to include day-to-day items rather than big expensive purchases, indicating that Brits may not have the budget to splash out on a new TV or couch, despite the tempting discounts.”
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