// Iceland to reduce energy bill by cutting back the amount of chilled food it sells
// The supermarket chain is stocking more room-temperature products instead of chilled
Iceland plans to scale back the amount of chilled food it sells in an effort to reduce its energy bills.
The supermarket chain is stocking more room-temperature products instead of chilled, according to managing director Richard Walker.
Iceland is also utilising more modern fridges, putting doors on warehouse fridges and placing solar panels on stores and warehouses to be more energy efficient, Bloomberg reported.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
It will instead focus on frozen goods that are seeing higher sales, as consumers attempt to reduce costs and waste.
“We probably got a bit carried away in the pandemic with the amount of chilled products we had available so we’re just really scaling our chilled proposition back slightly,” Iceland finance director, Richard Ewen said.
Iceland is facing high energy bills as it predominantly sells frozen products.
“For sure the pricing has come off on the wholesale market,” Walker said. “It’s still uncomfortably high but we’re a lot better than where we were.”
