// London Designer Outlet and Icon Outlet record rising sales
// December was a strong trading period for both centres as consumers sought discounts
Outlet centres in the UK appear to be performing successfully as price-conscious consumers help boost trading throughout December.
Wembley Park’s London Designer Outlet (LDO) and Icon Outlet at The O2 have both recorded increasing sales.
LDO sales reached £10.5 million in December, representing a 2.6% rise from the same month in 2019, and a 32% rise from 2021.
Sales in between Christmas and the New Year were particularly strong as shoppers took advantage of additional discounts, increasing by 49.5% compared to 2021.
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Meanwhile, Icon Outlet’s like-for-like sales rose 16% in 2022. It also saw a 12% rise in weekly average sales and an average spend increase per customer of 16%.
December was a particularly strong month for the outlet centre with a sales growth of 13% compared to 2019.
It recorded its biggest ever day for sales on Boxing Day with a like-for-like uplift of 11% versus three years ago.
LDO said its strongest day of trading was Boxing Day, with an increase of 89% compared to Boxing Day the previous year, which was LDO’s second-best ever – only surpassed by 2018 when performance was boosted by the North London derby between Arsenal and Tottenham at Wembley Stadium.
Revenue was boosted by larger and more expensive purchases throughout the month, with the Average Transaction Value (ATV) increasing by 17% compared to pre-pandemic.
