// The UK’s online clothing market may have reached maturity – says AB Foods finance chief John Bason
// His comments come after online clothing’s share of the market slipped
Primark’s finance chief John Bason has claimed that the UK’s online clothing market may have reached maturity.
“You’ve got to start to question the maturity now of online in the United Kingdom,” the finance director of Primark’s owner, Associated British Foods told Reuters.
The online clothing market lost market share over a Christmas, in which shoppers flocked back to physical stores after two years of restrictions around the festive period.
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“The way that Christmas has played out, the relevance of Primark is absolutely there…The numbers say it for us,” said Bason, noting Primark’s UK sales growth of 15% in the Christmas quarter compared to growth of 5% in the wider market.
While the value retailer does not trade online, it is currently trialling a highly anticipated Click & Collect offer of children’s products.
Bason said Primark’s proposition of affordable prices and a store experience was proving increasingly appealing to both existing and new customers.
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