// Frasers Group bought online luxury homeware retailer Amara.com for £2m in cash
// Ashley’s retail empire continues to expand following its acquisition of Gieves & Hawkes, Missguided & I Saw It First last year
Frasers Group paid £2m cash to rescue the business and assets of Amara Living after the embattled homewares retailer ran out of alternative funding sources, The Furniture Report reveals.
Chief executive Michael Murray snapped up the online platform back in December and said at the time “this acquisition will build on our ambitions to create a credible homeware destination for Flannels.”
The acquisition comes as Ashley’s retail empire, which already owns Sports Direct, House of Fraser, and Flannels, continues to expand.
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It most recently added menswear retailer Gieves & Hawkes to its portfolio alongside fast fashion online specialists Missguided and I Saw It First.
Amara houses over 300 of the world’s leading home brands, including Versace Home, Ralph Lauren and more.
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