// JoJo Maman Bébé posts recovery in sales for the year to 30 June 2022
// The retailer saw its full-year turnover rise 13% to £70.9m
JoJo Maman Bébé has recorded a recovery in sales for the year to 30 June 2022 as Brits returned to shops.
The retailer saw its full-year turnover rise 13% to £70.9m, as store sales were up £11.7m while online sales dropped £3.9m compared to the previous year.
Revenue rose as a result of launching a personalised gift wrap service, a new footwear collection, and a new customer loyalty scheme.
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Online sales now represent 55% of the total business compared with 66% in the previous year.
The company delivered EBITDA of £3.85m during the year due to increased sales, up 2% compared to 2021.
Meanwhile, international sales rose 12% and lead times on international deliveries largely returned to normal following Brexit and the pandemic.
JoJo Maman Bébé was purchased by fashion retailer Next in April last year. Next took 44% of its shares, with the other 56% acquired by investment companies managed or advised by hedge fund Davidson Kempner.
Laura Tenison, who started JoJo Maman Bébé in 1993, stepped away from the business. She was replaced as CEO by Gwynn Milligan, who had joined the brand as commercial director in 2017.
