Matchesfashion names ex-Asos exec John Mooney as executive creative director

// Ex-Asos Global Brand Creative Director John Mooney has followed his former boss Nick Beighton to Matchesfashiona, taking up the role of Executive Creative Director
// Mooney worked with Asos for over 13 years & earlier in his career, he worked with Topshop Topman and Alexander McQueen

MatchesFashion has appointed Asos’ former Global Brand Creative Director John Mooney as its executive creative director as part of plans to strengthen its executive team.

Mooney has more than 20 years of experience in the industry and began his career at Alexander McQueen before moving to Topman at Arcadia Group.

He joined the online fashion giant in 2010 and was appointed as its first Global Brand Creative Director in 2017.

At Matches, Mooney is set to be reunited with former Asos chief executive Nick Beighton who was appointed to head up the luxury fashion platform last year.


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Mooney said: “I’m super excited to be joining MatchesFashion in my capacity at Executive Creative Director. I am looking forward to exploring, developing and renewing the brands creative strategy using my skill and knowledge to create a recognisable and differentiated identity for the MatchesFashion brand harnessing the creative power of the team and fully utilising the suite of platforms available to us.”

Beighton said: “John is fantastic addition to lead our creative teams and I am looking forward to working together. We remain focused on our ambition to be THE luxury destination for customers in the world. John brings a depth of experience and leadership that will be invaluable as we enter our next phase of growth.”

Last month the Apax Partners private equity firm committed to injecting up to £60 million into MatchesFashion to help boost its turnaround.

The funding will be split into £40 million of fresh equity and £20 million of new debt — marking Apax’s largest commitment since it snapped up the business in 2017 in a deal valued at $1bn.

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