// M&S rolls out signages with guidance on the signs and symptoms of breast cancer to raise awareness with Breast Cancer Now
// The signage has also been rolled out across M&S’ colleague changing rooms
M&S is rolling out signage to more than 1,500 fitting rooms this month with guidance on the signs and symptoms of breast cancer to raise awareness among its 22 million clothing & home customers.
As the UK’s biggest bra retailer, the signage will be seen by millions of people every year and situated in every cubicle in the women’s and lingerie fitting rooms at 110 stores across the UK.
The signage has also been rolled out across M&S’ colleague changing rooms.
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Savanna Binyon, trained bra fitter and section manager for lingerie at M&S in the Rock Shopping Centre Bury, said: “At M&S we get the opportunity to meet so many incredible women and through our Bra Fit service help them feel more confident about their boobs, so I’m really pleased that M&S is putting this idea into action.
“I suggested it after realising that so many of my friends didn’t know how to check their boobs for signs of breast cancer. I thought the signage could help our customers – and colleagues – by encouraging them to touch, look, check, and speak to their GP if something doesn’t feel or look quite right.”
Alongside its efforts to raise awareness, in over 20 years, M&S has raised £33 million for Breast Cancer Now through sales of post-surgery bras, swimwear and more, and through 900,000 customers* choosing Breast Cancer Now as their chosen Sparks charity.
Breast Cancer Now chief executive Baroness Delyth Morgan said: “We’re delighted to be building on our partnership with M&S by raising vital awareness of breast cancer signs and symptoms with people in M&S changing rooms across the country. Currently, 1 in 7 women in the UK will receive the devastating news they have breast cancer – with this set to increase to 1 in 6 by 2050, it’s more crucial than ever that people know the signs and symptoms of the disease.
“We know that the sooner breast cancer is diagnosed, the better the chances of treatment being successful, making it vital that people get to know their ‘normal’, along with the signs and symptoms of breast cancer, and to get any new or unusual changes checked out by their GP as soon as possible.
“By arming millions of people across the UK with this health information, we’ll help ensure more people who have breast cancer get diagnosed sooner, so they have a better chance of treatment being successful. A huge thank you to all the M&S colleagues who submitted this idea to Stuart and to M&S for launching this vital campaign.”
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