// Asda creates dedicated page to provide hints and tips on how to prevent food waste
// Data from Asda’s Pulse of the Nation survey found that 64% of customers are worried about the environment
Asda has launched a dedicated page on its website with tips on how to prevent food waste as new research finds that shoppers are more concerned about the environment than their own health.
The supermarket recently removed Best Before dates on almost 330 of its fresh fruit & vegetable products to encourage customers to decide for themselves if the food is edible.
Data from Asda’s Pulse of the Nation survey found that 64% of customers are worried about the environment, with just 49% concerned about their own health.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
A total of 88% of customers said that reducing their food waste is important to them, with data from climate change NGO WRAP showing that over 70% of food waste occurs in the home, costing the average family around £700 a year.
Meanwhile, nine in 10 customers are currently concerned about the cost of living.
Asda has also removed Use By dates and replacing them with Best Before dates on almost half its own brand yoghurts, with WRAP research showing that 70 per cent of all the yoghurt wasted in the home is due to the product “not being used in time”, with the date label cited as the reason.
Asda Senior Manager, Zero Waste, Karen Todd, said: “It is clear our customers care a lot about the environment and want to know ways that they can help out and reduce their own carbon footprint. Our job is to do what we can to make food waste reduction as simple as possible whilst doing all we can to reduce our own.
“Food Waste Action Week will help us spread the word the importance of reducing food waste to not only help the planet, but customer’s wallets as well.”
