Ocado becomes first grocer to give direct access to customer behaviour data

Ocado retail
AllTechnology

Ocado has become the first grocer in the UK to allow marketers to access all of its customer behaviour data.

The company hopes this will optimise their audiences and attribute campaigns through the global ad tech firm, The Trade Desk.


READ THE FULL STORY HERE

Click here to sign up to Retail Gazette‘s free daily email newsletter

AllTechnology

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

AllTechnology

Share:

Ocado becomes first grocer to give direct access to customer behaviour data

Ocado retail

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Ocado has become the first grocer in the UK to allow marketers to access all of its customer behaviour data.

The company hopes this will optimise their audiences and attribute campaigns through the global ad tech firm, The Trade Desk.


READ THE FULL STORY HERE

Click here to sign up to Retail Gazette‘s free daily email newsletter

AllTechnology

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature


Menu


Close popup

Please enter the verification code sent to your email: