// Poundland is set to open the doors to its newest store in East Dulwich on March 18
// Many are pleased about East Dulwich’s newest arrival, saying it’s needed with the cost-of-living crisis while a small minority have claimed the new store is a sign of ‘reverse gentrification’
A new Poundland store set to open later this month in upmarket East Dulwich, as the retailer tries to quell residents “reverse gentrification” concerns.
The new store, located at 29 – 35 Lordship Lane (dubbed one of London’s poshest streets), will open on March 18, creating 12 jobs, replacing a Foxtons estate agent as part of a national 50-store roll-out.
The 2,800 sq ft site will follow the value retailer’s Poundland Local format – specifically designed to bring convenience shopping to areas not currently served by the business.
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Poundland said it is bringing its “amazing value to local residents and commuters who work in the area,” offering customers a “carefully selected range of products, whether they are buying lunch, doing a planned top-up shop or making an urgent last-minute buy”.
It will also offer the retailer’s core range including groceries, snacks, household products, health and beauty and batteries.
The value retailer’s arrival in the well-heeled London neighbourhood has caused an online stir on local Facebook groups with a small minority claiming Poundland’s new store is a sign of ‘reverse gentrification’.
Eager to calm the nerves of East Dulwich locals, Poundland has created bespoke window signage highlighting facts about the business that should help stop any “local hand-wringing”.
These include that it has stopped air freighting its products in 2021 and that 60% of what we sell comes from the UK and Europe.
Just like here, we’re creating retail jobs – across the UK between 750 and 800 in 2023 alone
Director of retail Darren Kay said: “While our impending arrival on Lordship Lane has caused a bit of a hoo-ha, we can’t wait to open our doors and show Lordship Lane what we’re offering.
“What’s more we think our promise to deliver amazing value is as important to the residents of East Dulwich as it is to customers in East Kilbride and East Grinstead.
“We look forward to helping all Southwark residents save money on the grocery items they need.”
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