// Poundland launches price comparison campaign as it continues efforts to be an alternative to big supermarkets
// The discount retailer is comparing its prices with Asda, Morrisons and Wilko
Poundland has unveiled a new price comparison campaign as it competes with the big supermarkets for the weekly grocery shop.
The discount retailer is comparing its prices against those of Asda, Morrisons and Wilko on in-store posters, The Grocer reports.
One poster claims a saving of £1.95 over Asda on cupboard essentials while another highlights a saving of £5 on branded cleaning products in comparison with Wilko.
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A spokesman told the publication there could soon be more retailers added to list for the campaign.
Poundland shared its retail expansion programme for 2023 in January with plans to expand its in store ranges to include chilled and frozen foods to offer customers an alternative to big supermarkets.
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1 Comment. Leave new
Poundlands painted its self into a corner from it was listed it’s completely lost its way it doesn’t offer a single thing that can’t be bought anywhere else at the same price or cheaper, even with pep and co a limited homeward range and clothing that’s definitely lost its edge in price and quality to Primark, when you run price comparison campaigns you tell the consumer one thing: they have to think about the prices in your store and compare them so your naturally not the cheapest
They need to look again
The name poundlands just doing them damage at this stage because people instantly associate it with past value that’s not there any more,
If it was me id split the stores into 3 category’s
Largest stores rebranded to pep and co larger focus on limited run homeware and lifestyle collections
Legacy stores, stores with short leases unsuitable locations or underperforming
Rebrand smaller stores with a focus on value and convince with a new name like “now” to emphasize convenience