// Poundland launches price comparison campaign as it continues efforts to be an alternative to big supermarkets
// The discount retailer is comparing its prices with Asda, Morrisons and Wilko
Poundland has unveiled a new price comparison campaign as it competes with the big supermarkets for the weekly grocery shop.
The discount retailer is comparing its prices against those of Asda, Morrisons and Wilko on in-store posters, The Grocer reports.
One poster claims a saving of £1.95 over Asda on cupboard essentials while another highlights a saving of £5 on branded cleaning products in comparison with Wilko.
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A spokesman told the publication there could soon be more retailers added to list for the campaign.
Poundland shared its retail expansion programme for 2023 in January with plans to expand its in store ranges to include chilled and frozen foods to offer customers an alternative to big supermarkets.
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