Poundland has reduced prices on its biggest-selling products, many back to a £1 price point across all its 800-plus UK stores.
The move, dubbed ‘Operation Sell for Less’ will hit its 800-plus UK stores this morning as the discount retailer passes on the benefit of easing inflation and lower costs to customers.
According to the business shoppers will see big selling lines come down in price, with many items now at over a third less than RRPs.
Examples of items falling from £1.25 to £1.00 include Dettol surface wipes, , Harpic cleaning gels, Johnsons cotton buds, Nivea shower creams and Lynx deodorant.
Some products will be “reduced even more aggressively”, including six-pack Seabrooks, Cheetos and Smiths crisps which will come down from £1.50 to £1.00 and one litre bottles of Coca-Cola will be reduced from £1.65 to £1.00.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Last month the business accelerated its grocery rollout to include chilled, frozen, fresh fruit and veg as well as beers, wines and spirits to more stores.
The move further strengthens the Poundland’s range revolution that’s taken place over the last three years, as it looks to offer customers an alternative to supermarkets.
It is also continuing to revamp stores so they can accommodate wider ranges as Poundland offers more of the items customers buy week-in, week-out.
Over the coming weeks Poundland will open or relocate nine new stores as part of its store expansion plans in Braehead, Frome, Torquay, Ipswich, Selby, Pontefract, Cardiff, Stafford and Ryde.
Up to six other stores are also planned to open before the end of September, subject to legal agreements.
Poundland trading director Tim Bettley said: “We’ve worked hard since the beginning of the
cost-of-living crisis to maintain our promise of amazing value to customers – and our consistent, steady growth shows they’ve noticed. But we also know the pressures are still real.”
“Energy prices may be falling, but mortgage costs are on the rise so our job, now inflation is beginning to ease, is to do everything we can to pass on lower prices as soon as we can.
“We know that discounters like us passing on cost savings quickly, can help lower prices right across the market and drive inflation down faster. We’re committed to that mission of delivering amazing value – and it we know how much that matters to our customers.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
