// Poundland is adding beers, wines and spirits, fresh fruit and vegetables, as well as chilled and frozen food to more stores by autumn
// The business is on track to add over half a million square feet of new space this financial year as it opens and relocates stores
Poundland is accelerating the rollout of its grocery offering, including chilled and frozen foods, fresh fruit and veg, as well as beers, wines and spirits to more stores.
The discount giant said the move further strengthens its “range revolution that’s taken place over the last three years” as it adds whole new categories such as clothing, homewares, and chilled and frozen food in a bid to offer customers an alternative to supermarkets.
In time for the summer months, frozen and chilled food will go into 24 more stores from as far north as Troon in Scotland to Falmouth in the south of England bringing the total number of stores offering the ranges to over 570.
More stores are also getting a range of beers, wines and spirits, and Poundland has already introduced best-selling tipples into 16 stores, with plans to reach up to 40 more by the autumn.
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Poundland is also adding fresh fruit and vegetables to more stores, with bananas, apples, carrots and soft fruit already available in over 400 stores and set to join another 50 stores in July.
Poundland retail director Darren Kay said: “We’re quietly widening what we offer customers, day-by-day and store-by-store, because we know customers appreciate the convenience of shopping with Poundland for much more of what they need week-in, week-out.
“Whether it’s a Poundland on a high street, in a shopping centre or on a retail park, we’re investing in our stores, our ranges and our stores to make them real destinations for our customers –all with the amazing value we promise.”
The business is on track to add over half a million square feet of new space this financial year as it opens and relocates stores.
In the current financial year, it has already opened and relocated 33 stores and expects to have opened over 50 by the end of September as part of its retail expansion programme.
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