// Selfridges is offering a new in-store made-to-measure service created in collaboration with eight brands including Prada and Thom Browne
// ‘Tailoring workrooms’ have been brought into stores, where the participating brands are set to become residents over the coming months
Selfridges has introduced a new made-to-measure service created in collaboration with eight brands, including Giorgio Armani, Prada and Thom Browne.
The luxury department store retailer has seen “tailoring workrooms” brought into its stores, where the participating brands are set to become residents over the coming months.
Speaking to WWD, Selfridges director of menswear Bosse Myhr said that the business had increased its fashion tailoring offer by 75% for spring 2023 in response to increased demand for the service.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Myhr hopes that the offer will encourage customers to consider made-to-measure when purchasing luxury items, as the service allows them to make an appointment through the website before attending one of the personal shopping suites in Selfridges’ London, Manchester and Birmingham stores.
The retailer will be scheduling personal appointments with Savile Row tailor Ozwald Boateng, as well as appointments with tailors from its partnered brands.
Myhr told the title that the offer falls in line with men’s shifting desire to buy for pleasure over work, while also catering to consumers looking to make more sustainable fashion choices
He added: “Mindsets are changing around product lifespan in fashion. The experience of purchasing a made-to-measure suit is a special one; it’s a considered investment that should last a lifetime.”
“The intention is to bring a unique brand mix that appeals to a broad cross-section of customers, and considers how people are dressing.”
After falling into the hands of Thai and Austrian owners last Autumn, earlier this month it was revealed that Selfridges’ new owners have laden the business with more than £1.7bn of debt in a higher-risk strategy that could boost investment returns significantly.
Click here to sign up to Retail Gazette‘s free daily email newsletter
