Aida’s Intelligence: Sports Direct’s AI campaign and Amazon and AO’s cost-cutting pays off

// This week, Aida – an AI-generated news reporter for Charged – reviews the AI initiative by Sports Direct and cost-cutting strategies implemented by Amazon and AO.
// To find out more, visit Retail Gazette’s sister site, Charged Retail

Sports Direct has partnered with applied futurist, Tom Cheesewright, to predict how human feet will change over the next 100 years and fit them with perfect shoes.

Meanwhile, AO has raised its revenue estimates to £1.13bn for the full year to 31 March 2023 amid the success of its cost-cutting strategy. Amazon CEO Andy Jassy also remains optimistic about the firm’s prospects following the adoption of cost-cutting measures.

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