// Boots puts online shoppers into a virtual queue following demand for the latest No7 beauty range
// The beauty retailer described the range as the “biggest cosmetic science innovation” in the brand’s history
Boots has been forced to place online shoppers into a virtual queue after traffic to its site soared following the launch of the latest range from its No7 beauty brand.
The beauty retailer said: “Our website is full to the brim with shoppers now and you have been temporarily placed in a virtual queue!”
No7 launched its Future Renew collection today which it describes as the “biggest cosmetic science innovation” in the brand’s history.
The four product skincare range has been developed after 15 years of research with the University of Manchester.
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The new products contain a “super-peptide blend” which include two brand-new chemical entities, a patent-pending world-first technology that cannot be found in any other product.
No7 head of science research Dr Mike Bell said: “Underpinning this landmark innovation is No7’s long-standing research partnership with a team of expert scientists from the University of Manchester.
“Together we used new state-of-the-art methodologies and techniques such as machine learning and advanced robotics to identify and screen naturally-occurring skin efficacious peptides – a first for the cosmetics industry.
“The result is a brand-new peptide blend which we believe will be a game changer, paving the way for highly effective skincare to be accessible to even more of our customers.”
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