// eBay launches ‘Better Than New Homeware Hub’ to encourage shoppers to buy for pre-loved furniture
// Data from eBay reveals that pre-loved Home & Garden purchases on the site over the past year resulted in 6.5M kg of avoided waste
eBay has launched a new ‘Better Than New Homeware’ Hub in a bid to encourage the nation to take a slower approach to homewares.
The curated destination has been designed to help shoppers consider pre-loved first when updating their interiors by choosing vintage, refurbished or repaired pieces that are better for both the planet and easier on wallets too.
This comes as research from eBay UK reveals that the average person looks to refresh their home around three times a year, while 14% of those surveyed said they are buying more second-hand furniture than two years ago.
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Pre-loved home and garden purchases on the marketplace over the past year saved 6.5 million kg of waste going to landfill as more shoppers turned to second-hand products.
eBay’s research also showed that nearly half of those surveyed said saving money was the main reason they buy second-hand furniture, while 37% do it for environmental reasons and 35% say second-hand furniture is more unique.
eBay UK head of home and garden Rachel Miles said: “In a similar vein to the way we’ve celebrated pre-loved fashion through our partnership with Love Island, we’re now turning our attention to help ‘slow down’ fast furniture by demonstrating the style, value and environmental benefits of second-hand furniture and home accessories available on eBay.
“This new hub places a much-needed spotlight on the impact fast furniture is having on our planet and showing shoppers there’s a better way to refresh the home without creating more waste.
“Customers will be able to find a wonderful assortment of items from sofas to lighting with lots of character that support the fight against fast furniture and correct existing perceptions around affordability.”
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