Bensons for Beds has hired its interim chief commercial officer Mark Slater on a permenant basis.
Slater, who joined in February, will be responsible for the retailer’s commercial, marketing, digital and services teams, alongside product innovation and new business development with a key focus on growing the brands’ sales and overall market share.
Prior to Bensons, he established the first commercial team at kitchen maufacturer Howdens where he led the redesign and reinvigoration of the company’s product proposition, depot and customer pricing structure, accelerating new product sales and significantly improving promotional impact.
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Slater has also held a number of senior commercial roles at Travis Perkins, Currys and The Walt Disney Company amongst others.
Bensons for Beds CEO Nick Collard said: “Following our return to profitability, this appointment is a critical role for Bensons as we begin to accelerate our work to create a more distinctive, compelling, and sector leading offer for our customers.
“Mark’s commercial knowledge and experience of working in assisted sale, vertically integrated businesses will be a strong addition to our leadership team, and it’s a testament to the progress that Bensons has made in recent years that we have been able to attract someone of Marks background to be part of our journey.”
Chief commercial officer Mark Slater said: “The turnaround that Nick and the team have done with the business thus far, in the midst of a highly volatile consumer market, has been extremely impressive. Bensons’ expertise and manufacturing capabilities present a huge opportunity for the business. I’m delighted to be part of the team driving this forward.”
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