// Bensons for Beds reopens Eve Sleep’s UK website after it rescued the mattress retailer from administration
// The Eve Sleep website features six of the brand’s best-selling mattress ranges
Bensons for Beds has reopened Eve Sleep’s website less than three weeks after it was rescued from collapse.
The mattress retailer saw its intellectual property bought out of administration by Bensons last month.
The Eve Sleep website features six of the brand’s best-selling mattress ranges that accounted for the majority of Eve Sleep sales before the business called in administrators.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Bensons for Beds chief executive Nick Collard said: “We know from the feedback we’ve had from customers that they can’t wait for our Eve Sleep website to re-open.
“And that customer demand has reinforced our view that acquiring the Eve Sleep brand will widen our appeal as we continue to build our growing portfolio of high-quality in-house brands that offers a sleep solution for every need.
“I’d like to thank the Bensons project team for their hard work in relaunching the website so swiftly.”
The acquisition was backed by Bensons’ owner Alteri Investors which has been supporting Benson’s growth strategy and transformation plans.
