// Bensons for Beds will open Bensons Outlet, its first outlet store, on Friday at Lakeside Village in Doncaster
// The store will sell beds, mattresses, furniture and bedding at up to 60% discount
Bensons for Beds will launch an outlet format, opening its first store this Friday.
Bensons Outlet will make its debut at Lakeside Village in Doncaster, taking the space of the former Gap store.
The 4,700 sq ft shop will offer customers beds, mattresses, bedroom furniture and bedding at up to 60% off.
Items include sale, clearance and fully refurbished returns from Bensons for Beds stores across the country.
Bensons for Beds chief customer officer Frankie Haynes, said: “We know that households are feeling the pinch right now and Bensons Outlet is an exciting new pilot that enables us to bring high quality items at fantastic value for money to customers in Doncaster and across Yorkshire.
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“It goes without saying, all our other Bensons stores will continue to provide discounts and value for money, but our new Outlet in Doncaster will be special, giving customers special deals on items they can take away that day.”
The launch into outlet stores is the latest investment by Bensons for Beds, which just last week bought Eve Sleep out of administration.
Bensons itself underwent a pre-pack administration in 2020 but has since returned to profit and is pushing ahead with its turnaround.
The beds specialist has opened around 20 stores since the beginning of December.
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