// Freemans launches ‘Everyday Value’ initiative to help with cost of living pressures
// The 3000 everyday essentials collection features items across fashion and home
Freemans has launched its Everyday Value initiative to support families living on a budget amid the rising cost of living.
The curated collection of over 3000 essentials at entry price points across fashion and home builds on the success of its Ways to Save edit from last autumn.
The new range includes Freemans own brand product offer and is led by its exclusive partnership with value fashion brand, Bon Prix.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Chief customer officer Richard Cristofoli said: “With the well documented pressures on the customer spend, celebrating value and making it even easier to shop has never been more important and that’s why we launched Everyday Value.
“We know from last season’s Ways to Save initiative, it’s something that shoppers welcome and respond well to- this curated collection is led more by fashion as we head into summer, versus Ways To Save that was more focused on smart swaps in the home.
“Our comprehensive selection of ways to pay supports the offer and we stand apart from our competitors with our free delivery and returns promise.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
