// M&S adds size-inclusive Live Unlimited London to its third-party brand’s platform in a bid to ‘enhance’ its offering
// The fashion retailer said the online presence that M&S has will enable new customers to discover the business and its range
Size-inclusive fashion brand Live Unlimited London is launching on Marks & Spencer’s third-party brands platform via M&S.com, with a selection of pieces from its SS23 range.
The female-founded womenswear brand “for confident and curvy women everywhere” is already sold online via its own website, as well as online at John Lewis, Next, and Zalando, and in a number of John Lewis’s UK stores.
It was established by best friends and business partners, Rachel Heather and Tracy Egan, who both have a long history in manufacturing.
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Live Unlimited creates its patterns specifically for each size rather and has built a growing business among women dissatisfied with many of the larger sizes currently out there.
Designed and fitted in-house at its London studio, prints are a big part of its designs with the pieces set to add to M&S’s size-inclusive offer.
Richard Price M&S managing director of clothing and home Richard Price said: “We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy. We’re delighted to welcome Live Unlimited to our Brands at M&S platform, which is now home to over 60 carefully curated partners.
Live Unlimited London co-founder and creative director Tracy Egan said: “We are extremely proud to be partnering with Marks & Spencer on its platform Brands at M&S.
“The online presence that M&S has will enable new customers to discover Live Unlimited London and experience the high quality and flattering fits that we offer as plus size clothing experts. We look forward to working with Marks & Spencer in the future and further expanding our range on the platform”.
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