// Pets at Home has relaunched its brand with a new identity and advertising campaign
// The refresh is the next move in the retailer’s ambition to cement itself as the one-stop destination for all pet care needs, from grooming to veterinary services
Pets at Home has unveiled a relaunch of its brand with a new identity and advertising campaign that brings together all elements of its business and celebrates the nation’s love of pets.
The refreshed brand is the next move in the pet specialist‘s ambition to solidify itself as the one-stop destination for all pet care needs, from grooming to veterinary services.
Its veterinary business will become Vets for Pets (formerly Vets4Pets) while its grooming service will now be known as Pets Grooming, bringing all of its services under one unified brand identity, Pets.
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The retailer’s rebrand is also accompanied by an ad campaign with the strapline: ‘We’re all for pets’ which it said: “brings to life the insight that we’re a nation that will do anything and everything for our pets”.
The campaign, soundtracked by the 1990s hit ‘I’d Do Anything for Love (But I Won’t Do That)’ by Meatloaf is fully integrated and will appear across cinema, TV, press, radio, digital and outdoor.
Pets at Home chief consumer officer Kathryn Imrie said: “Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this.”
“We’re trusted by more Brits than anyone else when it comes to taking care of their pets and that’s because we share that love and passion that owners have.
“Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”
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